How Do You Target The Right People?

Programmatic advertising has an overwhelming amount of ways to reach your target audience. One of the main ways we do this is by targeting certain data segments. Data is collected through many various providers in various ways. Here's a concise look at some ways these data providers gather consumer data:

01 Cookies and Pixels:

Tracking online activity via cookies and pixels provides insights into user behavior. However, privacy concerns are making this method less reliable.

02 Device Fingerprinting:

By analyzing device attributes, like screen size and operating system, data providers create unique device profiles for precise targeting.

03 Mobile Advertising IDs:

Advertising IDs on mobile devices allow for accurate tracking within apps, respecting user privacy preferences.

04 Data Aggregators:

These providers compile data from various sources, including public records and social media, to create comprehensive user profiles.

05 Location Data:

Data providers use GPS and Wi-Fi data to deliver contextually relevant ads based on a user's location.

06 First-Party Data:

Brands and publishers collect data directly from users through registrations and loyalty programs.

07 Data Partnerships:

Collaborations with websites and apps expand the reach of programmatic advertising.

08 AI and Machine Learning:

Advanced algorithms analyze data to uncover insights into consumer behavior, refining targeting strategies.